Wednesday, 16 February 2011

My findings fron the questionnaire

I sent out 10 questionnaires to people of the age group - 10-30. I have used a variety of male and female, because i want to find out if there are any similarities which i could work with.These results will help me a lot when it comes to making decisions about what to do for my magazine.


My Results -


Gender-

Males asked - 5
Females asked - 5

Age Group-

11 - 20 - 6
21 - 30 - 4

Genre of Music -

Rock - 5
Pop - 6
Indie - 6
Classical - 4
Jazz -  3
Other - 0

What do you look for in a music magazine?


 Relates to one genre
Good bands -2
Interviews - 2
New and Old bands - 2
Music information
Artists information
Festivals
Freebies - 2
Relates to all genres ( a bit of everything)


What price would you pay?


£0 - £1 - 1
£1.01 - £1.50 - 4
£1.51 - £2 - 6
£2 + - 0


What do you look for in a front cover?

Pictures - 7
Interesting headlines
Adverts
Bold text - 3
Information
Not much text
Good photography


What would entice you into a music magazine?


Relates to personality - 3
Colourful background
Freebies - 3
Speaks to the reader.
Looks professional - 2

Sunday, 13 February 2011

My questionnaire

My questionnaire about magazines:


1) Gender: (please circle one)

     Male             Female

2)  Age group: (please circle one)

     0 - 10       11 - 20       21 - 30       31 - 40     41 - 50       50 +

3) What genre of music do you enjoy? (please circle where applicable.)

     Rock      Pop       Indie     Classical        Jazz      Other   

   
    If other please state: _________________________________________________________

4) What do you look for in a music magazine?

 ____________________________________________________________________

5) What price would you pay for a music magazine? (please circle one)

     £0 - £1       £1.01 - £1.50        £1.51 - £2         £2.01 - £2.50           £2.51 +

6)  What do you look for in a front cover of a music magazine?


_____________________________________________________________________

7) What would entice you to a magazines front cover, more than anther one?


_____________________________________________________________________
    
  

About Q Magazine

Q magazine is distributed in 3 different countries: UK, USA and Australia. The publisher is Bauer Media Group. It is a monthly magazine, which is of the genre music. More specifically the Rock, Indie and Alternate genre.  
Q magazine is aimed at the age group of, around 18 – 25. The stereotype of the people who read this magazine is, festival goers and people who enjoy listening to music, most of the time.  In my opinion it is aimed at students. This is because of the price is quite cheap, for what you are getting and also the content in the magazine I feel is aimed at students, because of the language and content used.

About Kerrang

The publisher of Kerrang magazine is Bauer Media Group.  The genre of the music which this magazine fits into Rock, stereotypically “Emo”, “Goths”. The age group which I feel the magazine is aimed at is 18 – 25. This is the student age, and I feel it is aimed for them. I think this because the content in the magazine, the price in which it cost, is quite cheap for what you are getting.  

Similar products - About NME

NME was launched in 1952, produced weekly. The genre for NME magazine is music. More specifically the Rock and alternative genre of music. The publisher of the magazine is IPC Media. The audience which I feel the magazine is trying to target is, music lovers, festival goers, around the age of 18 – 25. This is the student age category. You could tell from the magazine that was a student magazine by the content, images and the type of things given away.

deconstuction of pop stars magazine

The masthead is the bold yellow bubble. It stands out above the rest of the front cover. This magazine has an unusual masthead because normally it runs across the top of the magazine, but the editors have placed it in the top left corner, which means its not as big as the other competing competitors. However on this magazine i feel that it works. This is because it is a bright colour on another bright colour, which clashes, so makes the "bubble" stand out even more, catches the readers eye and draws them to the magazine. I like how there is a star underneath the title "pop stars" and how the text is as if, it is going around the bubble.
The main puff, is the bubble writing which says "crush diary." This is in bright yellow because it stands out against the background.
There isn't just one central image. There are many image which make up the front cover. There is one image which is main over the rest of them, which is of the guy who looks are 15, in the blue top. This is completely different to most magazines because normally there is just the one main image which takes up the whole of the front cover, not many different ones.
This magazine doesn't have a plug or a cover line, which is very unusual when it comes to a magazine because these are two of the main components which make a magazine sell. It gives an incite into what is on the inside of the magazine. I say this however, the whole front cover is plugs, because it shows what's the content of the magazine. Normally, this is just in a line, either at the top or the bottom of the magazine, not all over the front cover because it makes it look very cramped, which on this magazine i feel that is the case.
In the sweet spot, there one of the stories which, are in the magazine. Although on this magazine, the sweet spot isn't really a spot, it just emerges into the rest of the front cover there isn't anything different bout that area.
I feel that this front cover is very cramped and busy. I don't like it. However the audience it is trying to target i feel is girls aged 5-8. This is done by using the colours pink and yellow, very feminine colours. It has pictures of boys all over the front, which is aimed at girls.

Friday, 11 February 2011

Deconstruction of NME front cover

The mast head is short and simple. It is in red, because it is bright and bold. I believe they have used a white outline, because it makes the red stand out even more. It is placed at the top, because it mean, when the magazines are in the shelving, people can still see it and recognize it, because that is the part that the audience  see and recognize.
The puff is the red and white centred bit. The reason why NME have used the colours red and white because the title is in red and white, so it links in to the mast head. The puff, is in bold and different colours because it makes it stand out more, and it also catches the audiences eye. It is the first thing that you look at. 
The central image is of the main singer of the band. This is because it relates to the main article of the magazine. The image is very plain, with a black background with a white light at the back. This has been done because it makes it look they are in concert, and it makes him stand out more with a plain background, you eye is focused on him and only him.
The plug is at the top of the magazine, onto of the mast head. This is to do with one of the main items in the magazine. This is done because, when the magazine is in the shelving the readers can see it, and read it. They can decide if the like the band/ what the item is about and if the do then they would pick it up and read more.This  is bold, and in yellow/ gold, with a black background, because this makes it stand out and makes it catch the audiences attention.
In the sweet spot, there is two items, which are included in the magazine. They have used the colours yellow / gold, because it related to the plug, by using the same colours. It stands out because it is on a black background and it is bold. They have used white underneath it, because the white stands out on the balck background. This is unusual because normally, they use pictures in these areas, because it catches the audiences eye more, however i feel this worksfor this magazine because it gives more information across about the magazine and whats inside it.
The cover line is on the bottom. They have done it in an usual style because, noramlly it goes straight across the bottom, whereas on this magazine, they have done it so it goes across half of the bottom, and done it double the thickness. They have used a red background because it stands out with the black background, and used black for the world "plus" because red and black go together and works, while standing out, and they have used white for the contents of it, because it stands out on the red background, and draws tyour eye towards it. They have used black imbtween the white, because it makes the white stand out even more and conects to the black of the word plus.
They don't use any direct mode of adress, which is weird because it normally draws the audiecne into it and make the feel included and "wanted" in the magaine. On the front cover, they have just used information which is included in the magaizne.




Deconstruction of similar products.




The central image is covering the mast head. This is because the magazine is so well known, around it's audience they recognise it so much that it doesn't need to be the whole mast head showing. This also shows the magazine has power over other products of a similar type, because, they are making the statement that the mast head isn't the main aspect of the product. The central image is a bold image, which stands out above all the other aspects on the front cover.
 There are 3 images in the sweet spot ( the bottom left side) which are advertising, that within this magazine you get 3 free special posters. This is done to draw the audience in, make them want to buy the magazine and also it makes is stand out, apart from other magazines and seem different so it would entice them into this one more, and make them pick this product over others.
Underneath the sweet spot, is a puff. This is the word "plus." This is big, bold, and stands out above everything else on the front cover of the magazine. This catches the readers eye and then they would carry on and read the cover line, which runs next to it. 
The cover line, runs along the bottom of this magazine. This is because, your eye is drawn there after looking at the sweet spot. Also with the plus being big and bold, this draws your eye to it and then you immediately read along,to find out what is in the magazine. This is a selling point for the magazine because people find out what they can read about inside, and if they like the items, such as the bands then they will be more enthused to buy the magazine and be more wanting to spend there money on it.
The plug is on the top of the magazine. This is placed here because, it is one place that people can see even when the magazine is in the shelving. This would draw its audience to this magazine because the would see the mast head, and recognise that it is a Kerrang magazine, and then read the plug, which if they liked the items inside they would be more enticed to buy. This does sort of the same job as the puff, however the puff goes into more details about the articles inside.
This magazine doesn't use any direct mode of address. This is odd for a magazine because normally this entices the audience into the magazine, because they feel that the front cover is talking to them personally, and they feel included, and a part of it.